as featured in "New Living" Magazine - October 2009

No one wants to get cancer. There's something indescribably awful about knowing your cells are multiplying out of control and feeling helpless to do anything about it. The conventional treatments for cancer are downright toxic.

They don't distinguish between cancer cells and healthy cells - they just kill them all. One of Dr. Vijaya Nair's goals has been to help cancer patients fight their best fight against the disease, and she did just that when she addressed The 37th Annual Cancer Convention, making the audience aware that research has shown that all cancer has been linked to inflammation, meaning that cancer doesn't just strike out of nowhere and it is preventable. Dr. Nair is also author of the bestselling book, "Prevent Cancer, Strokes, Heart Attacks and Other Deadly Killers."

Dr. Vijaya Nair is an esteemed medical researcher and epidemiologist with a passion for integrating Eastern approaches with Western medical and scientific training. A native of Singapore, she earned her medical degree from the National University of Singapore in psychiatry.

Dr. Nair later immigrated to the United States, where she completed her post-doctoral fellowship at Harvard Medical School and received a master's degree in epidemiology from Columbia University. Fascinated by what she learned from her studies, Dr. Nair lectured and conducted research at Columbia University, School of Public Health. She has authored numerous research publications and articles in her quest to educate the public about the health benefit of nature's most powerful anti-inflammatory remedies.

Dr. Nair is also the CEO and co-founder of a woman-owned bionutraceutical company, JIVA, The Essence of Life, based in New York. While at Columbia University, she collaborated with other world renowned scientists in clinical research studies where she evaluated safe alternative therapies combining Eastern medicinal approaches, such as Ayurveda and Traditional Chinese Medicine to address complications and side-effects of conventional medical treatments for heart disease, cancer, arthritis and Alzheimer's disease. As a result of her extensive research, she developed JIVA, a medically sound line of supplements that are carefully formulated according to scientific and traditional guidelines are available to the public. The ingredients used in JIVA supplements are all natural, based on patented and evidence-based formulas and are supported by world-renowned clinical research.

"What is very exciting is that todayšs research has shown that the underlying cause of cancer, heart disease and arthritis is chronic low grade levels of inflammation in your body. The best way I explain this when you have a splinter or a cut on your body, the skin around your injury becomes inflamed. That is short term inflammation and it crucial to helping your body to heal itself. Chronic inflammation can also happen inside your body too, but it eats away at your blood vessels, your digestive track, your brain, your joints and the inner structures of your eyes. This inflammation is bad, because it causes stress on your body and leads to cancer, heart disease, arthritis and Alzheimeršs disease," says Dr. Nair.

It is important to remember that all types of inflammation can cause cancer. Tobacco smoke can lead to Bronchitis, inflammation of the main air passages to the lungs which leads to lung cancer. The Human Papilloma Virus causes Cervicitis, which is inflammation of the cervix and is a known cause of cervical cancer. Hepatitis B and C are linked to liver cancer and are inflammation inducing infections. Upon review, the results are the same chronic, low-grade inflammation greatly increases your risk of developing cancer.

Dr. Vijaya Nairšs quest is to educate the public about the health benefits of naturešs most powerful anti-inflammatory remedies. Her research has shown that there are seven natural ingredients that can help prevent inflammation Cultured Soy, Curcumin, Resveratrol, Ginger, Lutein, Ashwanghanda and Green Tea.

Dr. Nairšs personal battles with combating diabetes and uterine fibroids led her to develop an evidence-based line of supplements, marketed under the name of JIVA and found in many health stores around the nation. JIVA products also contain additional micronutrients such as daidzein, genistein, protease inhibitors, saponins, phytosterols, inositol hexaphosphatase, essential fatty acids, polysaccharide peptide and many of the essential amino acids needed by the body.

"Health care costs can be dramatically reduced if we can prevent cancer and other diseases from affecting our lives. Despite over $200 billion dollars invested in conventional cancer treatments since 1970, the U.S. death rate from cancer has remained unchanged from 1950. While pouring over scientific studies, I had an 'aha!' moment, and realized that this information was too valuable to be kept only in scientific journals."

You can work one-on-one with Dr. Nair and her team of experts to develop a personalized and holistic approach towards having vibrant health and reducing inflammation that leads to chronic illness and even cancer. Dr. Nair will coach you on how to develop the knowledge and skills to support an "Inflammation-Free Lifestyle."